Lessons for a budding Social Enterprise from Elevate

Statistics Learning Centre is a social enterprise set up by Dr Nic Petty and Dr Shane Dye after leaving the University of Canterbury. Our aim is to help the world to feel better about mathematics and statistics, by inventing, creating and disseminating resources and ideas to learners and teachers. We believe that facility and confidence with mathematics and statistics is as important as literacy in enabling individuals to participate fully in their world.

We didn’t always have our mission or aim or vision as well articulated, and if asked we tended to give some vague description like – “we make stuff to help people learn maths and statistics.”

StatsLC identifies as a social enterprise because we are driven by a purpose beyond making profit for shareholders, and our purpose is a social good – in this case education. A social enterprise exists in the continuum between a business which operates for profit, and a charity, which is strictly not-for-profit, but measures its effectiveness in different ways. We wish ultimately to be self-sustaining so that we are not at the mercy of grants or contracts with outside providers.

Ākina Elevate

We, the directors, have spent the last eight months, on and off, working on our purpose, customer focus, financials and operations as part of an Elevate course with Ākina. The course is aimed at social enterprises, and we have been participating with between five and eight other social enterprises based in Christchurch, New Zealand.

At our last session Ākina wanted to know what value we have gained from the course, what it does well and what can be improved. Ākina itself is a social enterprise that helps other social enterprises. Social Enterprise is a popular phenomenon, particularly in our area, where recently Ākina hosted the World Forum.

Impact

The first unit of four sessions, one morning per week, addressed our impact. We needed to identify what we are trying to achieve, why and how. We talked about vision, mission and purpose. This would help us later to think about who are our customers and who are our beneficiaries.  I still find the delineation between vision, mission and purpose a bit confusing. Our vision has expanded during the course. This is where we are up to now, though it is still a work in progress.

Vision – a world of mathematicians

Purpose: We invent, create and disseminate resources and ideas to enable people to learn and teach mathematics and statistics enjoyably and effectively.

We invent resources to enable people to learn mathematics enjoyably
create and and and and
disseminate ideas teach statistics effectively

As we considered our impact we realised that we are making an impact. We have over 1000 views of this blog daily. There are over 35,000 subscribers on our Youtube channel. Hundreds of children and teachers have been inspired and enthused by our “Rich Maths” events. You can see more about our impact here: Statistics Learning Centre Impact.

We have not been doing well at specifying exactly what impact we aim to have, and measuring it. Originally our impact was with teachers and learners of secondary and university level statistics. However we are now thinking bigger, and wish to create a world of mathematicians.  We truly believe that education is a political act, and knowledge of maths and statistics empowers people, allows greater career choice and enables informed citizenship.

Customer

The “customer” or marketing section of the course was the one we felt most in need of, and probably are still most in need of. We learned that we need to ask what problem we are solving and for whom. This has led to serious thought and discussion on our part as we have so many ideas about how we can do good, and for whom. However, the point of social enterprise is that you are not a charity, so need to trade or provide services for money in order to be sustainable. So we need to identify our customers – the people and organisations that will pay money for what we do – either for them or for others.

At the time we were gearing up for a holiday programme, and we used some of the ideas to advertise on Facebook. One outcome of the course is that we have decided we need to employ someone to help with the marketing.

Financial

As we already have an accounting package, Xero, and work with an accountant, the need for help here felt less imperative. We have developed different systems in using Xero that will help us analyse our progress. One idea that was valuable was to do with the value of our time. Time and money emphasis did not have to be commensurate in all circumstances. Two sessions on budgets were helpful when thinking about grant applications. We have thought more about cashflow, though a crisis at the end of 2016 had already made us aware of potential problems. We started paying ourselves.

What has become clear throughout the course is that we do not have enough time between the two of us to do all the things we need, as well as maintaining cashflow through contracts. This has helped us to recognise the need to employ someone to cover our areas of weakness, in particular marketing. We also need to develop more passive income streams.

Operations

What was extremely valuable in this section was learning about employment contracts and health and safety. We are now formalising our contracts with staff. Being a responsible employer, even for family members, takes a bit of work.

Another useful session concerned governance, management and operations. As a small enterprise, both of us tend to fill all three roles. At this point we need to get some advice at the governance level – even just having someone to ask us questions and to report to periodically. It can be easy to spend too much time chipping away at the coalface, and losing direction. It can also be seductive to spend all our time discussing visionary ideas for future development, rather than getting on and producing. Like most of life, the answer lies in a balance.

Other thoughts

A common expression in social enterprise is Mission Drift meaning letting the commercial aspects over-ride the social impact focus or mission.

We tend to suffer from something similar, that I call mission lurch. I’m not sure it is the right term, as it is more that we are adapting our mission in order to align it better with activities that will lead to sustainability. Our problem is that we need to be doing some more activities that bring in revenue to sustain our mission.

One big benefit from participating in the programme has been making contact and building relationships with others in similar circumstances. This builds confidence.

Big lessons

For me the big lessons from this course are

  • Articulating our mission
  • Confidence to do something big

A year ago I was quite happy to dabble around in the edges of business/social enterprise. We were not really making enough to keep us going, but had hope that something might change. Over the course of 2017 we have had contracts with Unlocking Curious Minds, to take exciting maths events to primary schools. We have also gained contracts writing materials for other organisations. Our success in these endeavours, along with the help from the Elevate course has helped us to think bigger.

Watch this space!

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Teachers and resource providers – uneasy bedfellows

Trade stands and cautious teachers

It is interesting to provide a trade stand at a teachers’ conference. Some teachers are keen to find out about new things, and come to see how we can help them. Others studiously avoid eye-contact in the fear that we might try to sell them something. Trade stand holders regularly put sweets and chocolate out as “bait” so that teachers will approach close enough to engage. Maybe it gives the teachers an excuse to come closer? Either way it is representative of the uneasy relationship that “trade” has with salaried educators.

Money and education

Money and education have an uneasy relationship. For schools to function, they need considerable funding – always more than what they get. In New Zealand, and in many countries, education is predominantly funded by the state. Schools are built and equipped, teachers are paid and resources are purchased with money provided by the taxpayer. Extras are raised through donations from parents and fund-raising efforts. However, because it is not apparent that money is changing hands, schools are perceived as virtuous establishments, existing only because of the goodness of the teachers. This contrasts with the attitude to resource providers, who are sometimes treated as parasitic with their motives being all about the money. It is possible that some resource providers are in it just for the money, but it seems to me that there are richer seams to mine in health, sport, retail etc.

Statistics Learning Centre is a social enterprise

Statistics Learning Centre is a social enterprise. We fit in the fuzzy area between “not-for-profit” and commercial enterprise. We measure our success by the impact we are having in empowering teachers to teach statistics and all people to understand statistics. We need money in order to continue to make an impact. Statistics Learning Centre has made considerable contributions to the teaching and learning of statistics in New Zealand and beyond for several years. This post lists just some of the impact we have had.  We believe in what we are doing, and work hard so that our social enterprise is on a solid financial footing.

StatsLC empowers teachers

Soon after the change to the NCEA Statistics standards, there was a shortage of good quality practice external exams. Even the ones provided as official exemplars did not really fit the curriculum. Teachers approached us, requesting that we create practice exams that they could trust were correct and aligned to the curriculum. We did so in 2015 and 2016, at considerable personal effort and only marginal financial recompense. We see that as helping statistics to be better understood in schools and the wider community.

We, at Statistics Learning Centre, grasp at opportunities to teach teachers how to teach statistics better, to empower all teachers to teach statistics. Our workshops are well received, and we have regular attenders who know they will get value for their time. We use an inclusive, engaging approach, and participants have a good time. I believe in our resources – the videos, the quizzes, the data cards, the activities, the professional development. I believe that they are among the best you can get. So when I give workshops, I do talk about the resources. It would seem counter-productive for all concerned, not to mention contrived, to do otherwise. They are part of a full professional development session. Many mathematical associations have no trouble with this, and I love to go to conferences, and contribute.

I am aware that there are some commercial enterprises who wish to give commercial presentations at conferences. If their materials are not of a high standard, this can put the organisers in a difficult position. Consequently some organisations have a blanket ban on any presentations that reference any paid product. I feel this is a little unfortunate, as teachers miss out on worthwhile contributions. But I understand the problem.

The Open Market model – supply and demand

I believe that there is value in a market model for resources.  People have suggested that we should get the Government to fund access to Statistics Learning Centre resources for all schools. That would be delightful, and give us the freedom and time to create even better resources. But that would make it almost impossible for any other new provider, who may have an even better product, to get a look in. When such a monopoly occurs, it reduces the incentives for providers to keep improving.

Saving work for the teachers, and building on a product

Teachers want the best for their students, and have limited budgets. They may spend considerable amounts of time printing, cutting and laminating in order to provide teaching resources at a low cost. This was one of the drivers for producing our Dragonistics data cards – to provide at a reasonable cost, some ready-made, robust resources, so that teachers did not have to make their own. As it turned out we were able to provide interesting data with clear relationships, and engaging graphics so that we provide something more than just data turned into datacards.

Free resources

There are free resources available on the internet. Other resources are provided by teachers who are sharing what they have done while teaching their own students. Resources provided for free can be of a high pedagogical standard. Having a high production standard, however, can be prohibitively expensive for individual producers who are working in their spare time.  It can also be tricky for another teacher to know what is suitable, and a lot of time can be spent trying to find high quality, reliable resources.

Teachers and resource providers – a symbiotic relationship

Teachers need good resource providers. It makes sense for experts to create high quality resources, drawing on current thinking with regard to content specific pedagogy. These can support teachers, particularly in areas in which they are less confident, such as statistics. And they do need to be paid for their work.

It helps when people recognise that our materials are sound and innovative, when they give us opportunities to contribute and when they include us at the decision-making table. Let us know how we can help you, and in partnership we can become better bed-fellows.

What do you think?

 

(Note that this post is also being published on our blog: Building a Statistics Learning  Community, as I felt it was important,)